The feedback they'll never give you in person.

Test your concept with 8 simulated personas — international students, CEOs, operators and hosts — who won't tell you what you want to hear. Only what you need to know.

Why it works

Three uncomfortable truths about validation

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People lie out of kindness

When you pitch an idea, people who care about you will tell you it's great. Strangers will tell you what they think you want to hear. Neither is helping you. You need someone who responds as if they have nothing to lose — and everything to gain from being honest.

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Opinions don't matter. Behaviors do.

"Yes, I'd use it!" means nothing. What matters is: have they done it before? How much have they spent on it? How much time have they dedicated to it? These answers aren't found by asking what they think about the future — they're found by exploring their past.

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Honest feedback is a rare gift

Most feedback you receive is filtered through politeness, embarrassment, or the desire not to disappoint you. An interlocutor with nothing to lose — who doesn't know you, who has nothing to sell you — is the only one who can tell you the truth. And the truth is the only thing you really need.

"If you want to know whether your business will work, don't ask people what they think of your idea. Ask them about their life."

— Qualitative research principle

Your interlocutors

8 perspectives. No filter.

International students looking for housing, CEOs focused on ROI, operators with razor-thin margins, Airbnb hosts with 47 competitors within 500 meters. Each with a real story.